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Section Summary

In this section, you learned about strategies for working with the media, including:

  • Providing information to journalists fairly
  • Respecting deadlines
  • Taking time and space limitations into consideration

When working with reporters:

  • Build relationships with them before disasters strike
  • Make sure that they get the facts they need during the disaster
  • Never go “off the record”

You can exert control of the story if you are concise and stay on message:

  • Flagging, sign posting, and bridging are techniques for highlighting your key messages
  • Prepare in advance for interviews
  • Remember that your body language significantly influences how people receive your message