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As you plan for each scenario, think about who would be a good spokesperson in each situation. This person becomes the “face” of the organization to the public and the media, so you need someone who reflects the best qualities of your organization.

Take Your Best Guess

The best spokesperson during a public health crisis is:

The best answer is B.

All of these are good qualifications, but the best spokesperson is someone who can show empathy, stay organized, and speak clearly. Other good traits include:

  • Staying organized and “on message” when dealing with the media
  • Understanding the audience and being able to translate technical information so that it is easily understood
  • Being knowledgeable and credible about the event and the facts to date
  • Communicating with clarity, sensitivity, humility, and poise
  • Working well under pressure