Example: “I want to begin by first saying that the risk to the public is very low.”
Return to your key message(s) frequently.
Example: “As I said a moment before, the risk is very low.”
“Bridge” back to your key messages.
When the conversation strays, use transitions to return to key points. For example, if a reporter asks a question that is not related to your key points, answer the question, then bridge back to what you want to say.
“Another thing to remember is…”
“What all this information tells me is…”
“Let me just add to this that…”
“[response to question]. And in addition…”
“Before we continue, let me take a step back and repeat that…”