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Plan for Messages

Speech bubbles

Be ready to distribute information during specific crisis events. As much as possible, draft fact sheets, question and answer sheets, talking points, and other supplementary materials ahead of time.

Many of the questions that reporters ask can be anticipated. Complete the Anticipated Q&A Worksheet to help you prepare for questions the media and the public may ask you:

For a more comprehensive list of common questions asked by the media, see the list developed by Dr. Vincent Covello: