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Northwest Center for Public Health Practice

Public Health Training, Research, and Evaluation for the Northwest

Vaccines, Public Health, and the Media

This one-hour webinar, which is part of the Hot Topics series, considers how to frame vaccine issues and promote responsible media coverage.

Learning Objectives

  • Describe the role of message framing in driving the public’s understanding of vaccines.
  • Consider research-based principles related to framing vaccine coverage.
  • Discuss opportunities and strategies for improving media coverage of vaccines.

Intended Audiences

Local, state, and tribal public health professionals; communication specialists; reporters


Marion Ceraso, MHS, MA, Associate Professor of Practice, College of Public Health and Human Sciences, Oregon State University

Discussion Questions

  1. How are we as public health professionals engaging with the media on the topic of vaccines?
  2. In your experience, what are some of the largest gaps in media reporting on vaccines?
  3. How might public health, as a field, address vaccine misinformation in the media without “feeding the trolls”?

Slides and Resources

Air Date: 
Tuesday, December 15, 2020, 12:00 pm to 1:00 pm PST
1 hour
Hot Topics in Practice
Competency Domains: 
Communication Skills