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Northwest Center for Public Health Practice

Public Health Training, Research, and Evaluation for the Northwest

Addressing Trending Topics on Social Media

In this one-hour webinar, which is part of the Hot Topics series, Claire Tollefsen, Digital Media Specialist for the Oregon Health Authority, shares strategies for addressing trending topics on social media.

Learning Objectives

  • Consider why social media is an important organizational tool for communicating directly with key audiences.
  • List two ways to analyze and build an audience on a social media platform.
  • Review tools that help organizations hone their social media persona and establish their reputation as a trusted source for public health information.

Intended Audiences

Local, state, and tribal public health professionals; communication specialists


Claire Tollefsen, Digital Media Specialist, Oregon Health Authority

Discussion Questions

  1. List two concerns you have about using social media at your organization.
  2. How has your organization engaged online influencers to support public health goals or messaging?  

Slides and Resources

Air Date: 
Tuesday, March 31, 2020, 12:00 pm to 1:00 pm PDT
1 hour
Hot Topics in Practice
Competency Domains: 
Communication Skills