In this one-hour webinar, which is part of the Hot Topics series, communications professor Devon Greyson explores ways to help public health professionals and clinical providers speak about vaccinations.

Learning Objectives

  • Describe the importance of understanding individual and community factors that influence vaccine hesitancy.
  • Identify context-appropriate interventions to build trust and confidence among parents and community partners.

Intended Audiences

Local, state, and tribal public health professionals; clinicians who provide or advise on vaccination


Devon Greyson, PhD, MLIS, Assistant Professor of Health Communication, University of Massachusetts Amherst

Discussion Questions

  1. Who are the un- and under-vaccinated groups in your community?
  2. What are their needs, values, and trusted information sources?
  3. How can the vaccine-hesitant populations in your region be reached with confidence-building messages? Who are the potential community allies and partners in this work?
Air Date: 
Wednesday, October 24, 2018, 12:00 pm to 1:00 pm PDT
Infectious Disease & Immunizations
1 hour
Hot Topics in Practice
Competency Domains: 
Analytical/Assessment Skills
Communication Skills
Cultural Competency Skills
Policy Development/Program Planning Skills
Public Health Sciences Skills