In this one-hour webinar, which is part of the Hot Topics series, Jennifer Messenger Heilbronner shares strategies for messaging health equity to decision-makers to ensure underresourced communities have access to new programs and funding created by a policy.

Learning Objectives

  • Analyze values that impact decision-makers’ receptiveness to policies that advance health equity and protect vulnerable populations
  • Describe messages that motivate decision-makers to purposefully advance health equity through public policy
  • Identify ways to avoid the reflexive default to “individual responsibility” framing for health issues

Intended Audiences

Local, state, and tribal public health professionals; policy advocates working with decision-makers; health equity advocates


Jennifer Messenger Heilbronner, Executive Vice President, Metropolitan Group, Portland, Oregon

Discussion Questions

  1. If you have discussed health equity with policy or other decision-makers, what did you say and what was the reaction?
  2. If you haven’t discussed health equity with policy or other decision-makers, what has prevented you from doing so?
  3. Think about your service area. What populations/geographies in that area have the greatest health or economic need? What proof points could you offer about why new health policies should be implemented there first?


Photograph of a woman giving testimony.
Air Date: 
Wednesday, December 20, 2017, 12:00 pm to 1:00 pm PST
Law and Policy & Ethics
Vulnerable Populations & Health Disparities
1 hour
Hot Topics in Practice
Competency Domains: 
Communication Skills
Community Dimensions of Practice Skills
Cultural Competency Skills
Leadership and Systems Thinking Skills
Policy Development/Program Planning Skills