During this one-hour webinar, which is part of the Hot Topics series, you will consider specific principles for creating strategies that improve public awareness and trust in public health services. Corrin will explain the strategies used to show Whitman County Public Health as objective, capable of consistency, and truly possessing care and concern. Through her work, you will learn about frameworks for defining and measuring trust-building, and identify examples of trust-building activities that are of particular interest for rural communities.

Learning Objectives

  • Explore and understand a useful framework for building trust in community public health
  • Articulate the processes involved in creating and defining trust, as well as various ways of measuring its successful growth
  • Identify potential activities that can build trust in your community

Intended Audiences

Local, state, and tribal public health practitioners


Corrin McMichael, MPH, CPH
Deputy Director, Whitman County Public Health

Discussion Questions

  • Why is there not a single, universal definition of trust?
  • What would be some meaningful trust-building strategies for your community?
  • Should trust be purposefully or passively built in communities?


Continuing Education Credits

Up to 1 CPH recertification credit may be earned by viewing this webinar. Visit the National Board of Public Health Examiners to learn more.

Photo of two people shaking hands outside on a farm
Air Date: 
Thursday, July 27, 2023, 12:00 pm to 1:00 pm PDT
Program Planning & Evaluation
1 hour
Hot Topics in Practice
Competency Domains: 
Communication Skills
Policy Development/Program Planning Skills