March 10, 2020

The next session of Hot Topics in Practice reviews strategies for addressing trending topics, like coronavirus, on social media.

Social media began as a form of personal communication that moved into the business realm without a clear set of rules for how organizations can best use this powerful tool. In the March session of Hot Topics in Practice, Claire Tollefsen, Digital Media Specialist for the Oregon Health Authority, shares tips and resources for helping public health professionals better address trending topics on social media.

This one-hour webinar will feature strategies for connecting directly with key audiences and building micro-influencer campaigns for issues like coronavirus and vaccines. Participants will also learn about practical tools that help small organizations hone their social media persona and establish their reputation as a trusted source.

Register today to learn why social media matters for public health work.

Addressing Trending Topics on Social Media

Date: March 31, 2020, noon to 1:00 p.m. (PT)

Intended Audiences

Local, state, and tribal public health professionals; communication specialists


Claire Tollefsen, Digital Media Specialist, Oregon Health Authority


About Hot Topics in Practice

Hot Topics in Practice is a monthly webinar forum to discuss issues affecting public health practice.