During this one-hour webinar, which is part of the Hot Topics series, Alicia Miles and Rebecca Garza will discuss the campaign's strategies and the value of embedding health communications as a key component of a population-level, alcohol prevention program.

Learning Objectives

  • Understand mass-reach health communications as a key strategy for reducing and preventing excessive alcohol use.
  • Explore Oregon’s approach to developing a novel health communications initiative.
  • Examine lessons learned from Rethink the Drink’s campaign launch, implementation and evaluation.

Intended Audiences

Local, state, and tribal public health practitioners


Alicia Miles, MA
Alcohol Epidemiologist, Oregon Health Authority

Rebecca Garza, MS
Health Promotion Strategist, Oregon Health Authority

Discussion Questions

  • How have you used mass-reach health communications in your public health strategies?
  • What support or training do you need to embed mass-reach health communications in your excessive alcohol prevention strategy?
  • What narratives are told about alcohol or excessive alcohol use in your community? Which narratives are not told?


Continuing Education Credits

Up to 1 CPH recertification credit may be earned by viewing this webinar. Visit the National Board of Public Health Examiners to learn more.

Photo illustration of a woman on the left, looking up with eyes closed, and a glass of beer on the right. Text on image reads "Rethink the drink"
Air Date: 
Tuesday, February 28, 2023, 12:00 pm to 1:00 pm PST
Chronic Disease
Violence and Injury Prevention
1 hour
Hot Topics in Practice
Competency Domains: 
Communication Skills
Policy Development/Program Planning Skills