Do you have an idea for a new revenue-generating program or a program for which you want to write a business plan? This online course takes a little over an hour and guides you through the process of creating a feasibility plan, a necessary step before writing a full business plan, to determine whether your idea is worth pursuing. The course covers what to consider when writing your feasibility plan and which sources will provide pertinent information. Feasibility Planning for Public Health Business Plans is the second in a two-part series on public health business plans. The first part is titled, Business Planning for Public Health Programs.

Learning Objectives

  • Answer the question, “Is this a good idea?”
  • Gather data and research information needed to write the feasibility plan
  • Write a feasibility plan (in preparation for a full business plan)

Intended Audience

Managers and program planners in local health departments


This HTML-based online course has interactive exercises (Flash-based) and should take approximately 75 minutes to complete.

Course Instructor

Stephen Orton, PhD
Deputy Director, Office of Executive Education, North Carolina Institute for Public Health, University of North Carolina

Technical Requirements

This course requires certain software and browser plugins to be installed. See our Technical Requirements page for details.


This online training course is text-based and is designed for accessibility. Please note that the print version does not include interactive exercises, quizzes, or the final assessment. Flash-based interactive exercises and quizzes in the module may not be accessible to screen readers. To receive a print version of the course, please contact If you have any difficulties in accessing the information given in any of our documents or need further assistance, please contact

Public Health Learning Navigator Certified Quality

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Leadership & Management
Program Planning & Evaluation
Self-Paced Course
1.25 hours
Business Planning
Competency Domains: 
Policy Development/Program Planning Skills