If you work in public health, during a crisis or emergency, you will likely become a risk communicator, even if your job description does not include public information or media relations. Effective communication is vital to protect the community’s health. Communication with the public and the media in an emergency presents unique challenges. People are highly emotional. They want to know what happened and who is responsible. Most importantly, people want to know what they can do to protect themselves and their loved ones. Yet the unexpected and chaotic nature of emergencies often makes it difficult to answer the public and the media’s demand for information and reassurance.
In this 2.5-hour course, you’ll learn how to plan for an emergency, create effective messages, and interact with the media and community in times of crisis.
After completing this course, you should be able to:
- List some common reactions exhibited by the public during public health emergencies
- Identify some effective communication strategies that can be used during public health emergencies
- Communicate with the news media more effectively during public health emergencies
- Work with the community more effectively during periods of heightened emotion
- Participate in planning processes that can help your organization be better prepared for communicating during an emergency
This course is great for public information officers and communication specialists, health care professionals, public health professionals, and public health students.
Web-based course; includes video, audio, and interactive questions and quizzes. This course should take about two to three hours to complete.
Meredith Li-Vollmer, PhD
Risk Communication Specialist
Advanced Practice Center, Public Health - Seattle & King County
Clinical Assistant Professor
Health Services, University of Washington
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This online training course is text-based and is designed for accessibility. A print version of the course is also available in the Supplemental Material section at the bottom of this page. Please note that the print version does not include interactive exercises, quizzes, or the final assessment. Flash-based interactive exercises and quizzes in the course may not be accessible to screen readers. To receive a print version of the quizzes, please contact firstname.lastname@example.org. If you have any difficulties in accessing the information given in any of our documents or need further assistance, please contact email@example.com.