February 2, 2023
Photo illustration of a woman on the left, looking up with eyes closed, and a glass of beer on the right. Text on image reads "Rethink the drink"

Excessive alcohol use is the third leading cause of preventable death in Oregon. Each year, over 2000 Oregonians die of alcohol-related causes. A recent study from the CDC showed that the US as a whole, 1 in 5 deaths for people ages 20 to 49 were attributable to excessive alcohol consumption.

The February session of Hot Topics in Practice will discuss Rethink the Drink, a mass-reach health communications initiative led by the Oregon Health Authority. Presenters will discuss formative research and partner engagement, explore brand assets and strategy, and share key lessons learned from the program’s implementation.

During this hour-long webinar, Alicia Miles and Rebecca Garza will discuss the campaign's strategies and the value of embedding health communications as a key component of a population-level, alcohol prevention program.

Register today to learn about Rethink the Drink, Oregon’s unique approach to addressing excessive alcohol consumption.

Rethink the Drink: Addressing Excessive Alcohol Consumption in Oregon

Date: February 28, 2023, 12:00 to 1:00 p.m. (Pacific)

Intended Audiences

Local, state, and tribal public health practitioners


Alicia Miles, MA
Alcohol Epidemiologist, Oregon Health Authority

Rebecca Garza, MS
Health Promotion Strategist, Oregon Health Authority

About Hot Topics in Practice

Hot Topics in Practice is a monthly webinar forum to discuss issues affecting public health practice.

Up to 1 CPH recertification credit may be earned by viewing this webinar. Visit the National Board of Public Health Examiners to learn more.