The February session of Hot Topics in Practice will discuss Rethink the Drink, a mass-reach health communications initiative led by the Oregon Health Authority. Presenters will discuss formative research and partner engagement, explore brand assets and strategy, and share key lessons learned from the program’s implementation.
During this hour-long webinar, Alicia Miles and Rebecca Garza will discuss the campaign's strategies and the value of embedding health communications as a key component of a population-level, alcohol prevention program.
Register today to learn about Rethink the Drink, Oregon’s unique approach to addressing excessive alcohol consumption.
Alicia Miles, MA
Alcohol Epidemiologist, Oregon Health Authority
Rebecca Garza, MS
Health Promotion Strategist, Oregon Health Authority
These monthly Web-conferencing events, sponsored by the Northwest Center for Public Health Practice, provide an authoritative hour-long forum for discussing topics that are important to the public health practice community and the tribal health units in the six Northwest states: Alaska, Idaho, Montana, Oregon, Washington, and Wyoming.