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Building Vaccine Confidence Through Messaging

October 24, 2018. In this one-hour webinar, communications professor Devon Greyson explores ways to help public health professionals and clinical providers speak about vaccinations.

Quick Facts

Topics: Infectious Disease & Immunizations

Format: Webinar

Time: 1 hour

Cost: Free

NWCPHP trainings are accessed through PH LearnLink. See help.

In this one-hour webinar, which is part of the Hot Topics series, communications professor Devon Greyson explores ways to help public health professionals and clinical providers speak about vaccinations.

Air date: October 24, 2018, noon to 1:00 p.m. (PT)

Learning Objectives

  • Describe the importance of understanding individual and community factors that influence vaccine hesitancy.
  • Identify context-appropriate interventions to build trust and confidence among parents and community partners.

Intended Audiences

Local, state, and tribal public health professionals; clinicians who provide or advise on vaccination

Slides and Resources

Quick Facts

Topics: Infectious Disease & Immunizations

Format: Webinar

Time: 1 hour

Cost: Free

NWCPHP trainings are accessed through PH LearnLink. See help.

Presenter

Devon Greyson, PhD, MLIS, Assistant Professor of Health Communication, University of Massachusetts Amherst

Discussion Questions

  1. Who are the un- and under-vaccinated groups in your community?
  2. What are their needs, values, and trusted information sources?
  3. How can the vaccine-hesitant populations in your region be reached with confidence-building messages? Who are the potential community allies and partners in this work?

Competencies

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