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Revised Online Training: Emergency Risk Communication

NWCPHP’s Emergency Risk Communication course is now available online with exciting new content.

NWCPHP’s Emergency Risk Communication course is now available online with exciting new content.

January 31, 2013

Imagine waking up and hearing about a crisis unfolding in your area. Your phone starts ringing nonstop with reporters seeking information, and Twitter and Facebook newsfeeds are full of speculation. You're still trying to sort out what has happened and cope with your own emotional reactions. Are you and your organization prepared?

When a public health emergency arises, communication with the public and the media presents unique challenges. People are highly emotional. They want to know what happened and who is responsible. Most importantly, people want to know what they can do to protect themselves and their loved ones. Yet the unexpected and chaotic nature of emergencies often makes it difficult to answer the public and the media’s demand for information and reassurance.

In this 2.5 hour course, you’ll learn how to plan for an emergency, create effective messages, and interact with the media and community in times of crisis.

After completing this training, you will be able to:

  • Describe common reactions exhibited by the public during public health emergencies and explain how they affect communications;
  • Explain fundamental principles of effective risk communication;
  • Identify effective communication strategies that can be used during public health emergencies;
  • Communicate with the news media more effectively during public health emergencies;
  • Work with the community more effectively during periods of heightened emotion;
  • And participate in planning processes that can help your organization be better prepared for communicating during an emergency.

NWCPHP's Emergency Risk Communication course is available at no cost to the public and can be taken in one sitting or over several sessions. The updated training was developed by NWCPHP and Public Health - Seattle & King County.

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