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NWCPHP Website Redesign Reveals Increased User Satisfaction

Following a website redesign project targeting several key components of www.nwcphp.org, survey results indicate improved satisfaction of website visitors.

Following a website redesign project targeting several key components of www.nwcphp.org, survey results indicate improved satisfaction of website visitors.

May 23, 2013

NWCPHP launched a redesigned website in January 2013. Feedback from public health agencies, combined with new recommendations from CDC, helped guide the redesign process. NWCPHP staff also looked closely at results from a survey conducted after a redesign in 2010.

Once the new website was live, NWCPHP launched a website satisfaction survey similar to the one conducted in 2010. A comparison of survey responses before and after the 2013 redesign indicates increased user satisfaction across all categories.

“It's very exciting,” says Luann D'Ambrosio, NWCPHP Associate Director. “We received positive feedback from the 2010 redesign in all categories. For the 2013 redesign, feedback indicates that we're doing better than we did in 2010 in meeting the needs of our audience.”

The percent improvement of specific website components ranged between 8.5 and 13.9 percent and included satisfaction with the site’s visual appeal, content, the usefulness of website information, and ease of navigation.

Those reporting their overall satisfaction with the site to be either “excellent” or “very good” increased 8.5 percent and survey respondents indicating they were “very likely” to return to the NWCPHP website increased 11.5 percent. The largest gains, of 13.9 percent, were observed in respondents opinions of “usefulness of website information” and “website navigation.”

The results from the survey will be used to make additional improvements to the site. Additional evaluation tools, such as Google Analytics, will be utilized to form a more comprehensive and ongoing evaluation of the NWCPHP website.

For more information about how the NWCPHP team can conduct independent evaluations of your website, contact Luann D’Ambrosio. To explore how NWCPHP is available to assist your public health communication efforts, contact Missie Thurston, Communications and Marketing Manager.

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