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Next Hot Topics Webinar: Engaging Messages

In the February Hot Topics, communication specialists from Washington State discuss strategies for delivering more nimble public health messages.

In the February Hot Topics, communication specialists from Washington State discuss strategies for delivering more nimble public health messages.

February 4, 2013

In the age of information overload, how can we encourage people to hear our messages and take action to protect their health? Who do people listen to during emergencies? How do public health agencies counter misinformation or explain complex issues? In the February Hot Topics, communication specialists from Washington State explore these questions and more, addressing how audiences receive messages and what moves them toward action.

Tim Church, Communications Director at the Washington State Department of Health, leads off the presentation by reviewing findings from recent focus groups that can help public health agencies draft and deliver timely, credible messages. He also explains how medical providers play a key role in public health communication strategies.

James Apa, Communications Manager at Public Health–Seattle & King County, then shares examples from seasonal flu prevention and winter storm preparedness and response campaigns to illustrate how effective local partnerships can help deliver messages and inspire action. In addition to the lessons learned, Apa also discusses the event cycle of a message and helps agencies recognize when to switch gears from routine messaging to a rapid response.

Public health communications are evolving at a dizzying pace. Register today to learn strategies for responding to the times and delivering more nimble health messages.

Strategies for Successful Public Health Messaging

Date: Tuesday, February 19, 2013, noon to 1:00 p.m. (PT)

Intended Audiences:

  • Local, state, and tribal public health practitioners and their community partners
  • Public Information Officers and other Communication Specialists
  • Public health managers, leaders, and elected officials

Presenters:

Tim Church is the Director of Communications for the Washington State Department of Health and a recent past president of the National Public Health Information Coalition (NPHIC). He oversees department communications including media relations, risk communications, employee communications, social media, and web content. He has been a news writer, on-air reporter, producer, and managing editor.

James Apa is a Communications Manager at Public Health – Seattle & King County.

About Hot Topics in Practice

Hot Topics in Practice is a monthly webinar forum to discuss issues affecting public health practice.

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