"Bad" Business

Businesses in the second column make me frustrated or mad because they:

• Misunderstood my needs or ignored them
• Charged too much (i.e., somebody else was cheaper)
• Offered too little (i.e., somebody else was better)
• Made my life difficult (i.e., somebody else was easier)
• Seemed to act counter to my values (somebody else was a better citizen)

Two points here: first, it's all relative. My old cell phone seemed OK until my neighbor showed me his iPhone. That means the companies on my bad list might get a second chance if they improve their products or services.

Second, I'm not the only one who noticed that these products or services aren't good options. People who hold similar values as I do are also deciding not to buy. How long will these businesses keep making money?