Download this PDF to learn more about a real-life emergency text message program at Public Health - Seattle & King County.
Think about the types of texters you're trying to reach. It's very likely they're not all the same, but they may all benefit from your program. Your marketing materials should reflect the different characteristics of the group you're trying to reach. If possible, try to appeal to the needs of all of the different types. Learn more about types of texters.
Consider the types of texters we have identified. If you have a specific audience, your audience research may reveal other types. Knowing that texter types are not finite, practice thinking about the reasons on-the-go, strategic, intimate, and security texters might want to opt in to a text message program.
These end users like texting and understand its conveniences. What kinds of phrases will encourage them to opt in? Consider the following examples:
These texters want something clear and direct, and they don't want to be unnecessarily bothered. What kinds of phrases will encourage them to opt in? Consider the following examples:
Intimate texters are less interested in news and information and more interested in relationships. It might be helpful to explain how your program will give them the power to help friends and family. What types of phrases might encourage them to opt in? Consider the following examples:
Security texters are primarily concerned with safety. They are especially well positioned to be end users of an emergency program. What types of phrases will encourage them to opt in?
Pretend you're planning an emergency texting program, and you want to make a flyer that will appeal to the four types of texters. What will it say? Type your answer into the box below and click Compare Answer.