Business Planning for Public Health Programs: Marketing

Why Business Planning? What Is a Business Plan? The Idea Project Operations Need Partners Costs Revenue Marketing Sustainability Sustainability in Public Health Business Plan Summary Check Your Understanding Next Steps Module Summary Final Assessment

Marketing

Billboard The marketing section of the business plan describes how the product or service will look in the "marketplace" of your community. It describes the product features, the price, the place, and the promotional strategies you will use to get customers to notice it and buy it. This section is tightly integrated with the operations section and the target market section.

The Dare County marketing strategy proposed using the program's partners to market the program to students and their parents. The strategy also included promoting the program at health fairs and school events and issuing press releases to media outlets.