The May session of Hot Topics in Practice will explore effective strategies for elevating health disparities in ways that elevate awareness, foster collaboration, and build consensus for change. The presenter will share new findings and recommendations from culture and communications research, including inquiries with rural Americans. By the end of this hour-long webinar, participants will be better equipped to avoid distracting or polarizing language, select and craft examples that point audiences to the historical factors contributing to health disparities, and learn other practical communication strategies to advocate for change.
Learning Objectives
- Identify and navigate mental models of health disparities that affect communication
- Use messages that open productive dialogue (and avoid polarizing or distracting ones)
- Access evidence-based resources for explaining the history behind health disparities
Intended Audiences
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Local, state, and tribal public health practitioners
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Communicators
Presenters
Julie Sweetland, PhD
Senior Advisor, FrameWorks Institute
Discussion Questions
- How can we engage a broader set of people in supporting efforts to eliminate health disparities?
- In some contexts, the phrase “health equity” is either discouraged or becomes a distraction. How can we have more productive conversations about uneven and unfair health outcomes that affect some communities?
Resources
- Slides will be uploaded day of webinar
- https://www.frameworksinstitute.org/resources/reframing-health-disparities-in-rural-america-a-communications-toolkit/
- https://www.frameworksinstitute.org/resources/framing-with-data/
- https://www.frameworksinstitute.org/resources/framing-with-data-on-pregnancy-related-mortality-morbidity/
- https://www.frameworksinstitute.org/resources/explaining-the-social-determinants-of-health/
Continuing Education Credits
Up to 1 CPH recertification credit may be earned by viewing this webinar. Visit the National Board of Public Health Examiners to learn more.
