Building Vaccine Confidence Through Messaging

In this one-hour webinar, which is part of the Hot Topics series, communications professor Devon Greyson explores ways to help public health professionals and clinical providers speak about vaccinations.

Learning Objectives

• Describe the importance of understanding individual and community factors that influence vaccine hesitancy.
• Identify context-appropriate interventions to build trust and confidence among parents and community partners.

Intended Audiences

Local, state, and tribal public health professionals; clinicians who provide or advise on vaccination

Presenter

Devon Greyson, PhD, MLIS, Assistant Professor of Health Communication, University of Massachusetts Amherst

Discussion Questions

1. Who are the un- and under-vaccinated groups in your community?
2. What are their needs, values, and trusted information sources?
3. How can the vaccine-hesitant populations in your region be reached with confidence-building messages? Who are the potential community allies and partners in this work?