When creating your text messaging program, remember these best practices.
Move ahead to find out about your Audience.
Real World Example - Reaching Employees Using Texting
During a severe winter snowstorm that shut down transportation and their medical clinics, Public Health - Seattle & King County used text messaging to reach employees who had pre-enrolled in a text messaging program. They based their text messages on input they'd received from their employees. Read a description of the texting program and how it matched employee expectations: Karasz, HN, Bogan, S, Bosslet, L (2014). Communicating with the workforce during emergencies: Developing an employee text messaging program in a local public health setting. Public Health Reports 129(supp); 61-66.