Health Communication 2009
Health Communication
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When communicating to the public, more than 50% of your credibility depends on whether you are perceived as empathetic and caring. In most communications, your audience will decide this in the first 10–30 seconds.
Health Communication familiarizes public health professionals from a variety of disciplines, including health education, program management, emergency preparedness and others, with concepts and skills for developing and evaluating health communication strategies and campaigns. Participants will utilize current examples from public health practice to develop skills in formative needs assessments, audience segmentation, message development and evaluation. Participants will analyze effective strategies and potential challenges to community preparedness promotion. This course will also include exploring the use of new technologies such as text messaging to reach communities with health messages. Specific emphasis will focus on approaches to reaching vulnerable populations.
Objectives
- Identify strategies for planning, implementing, and evaluating health communication campaigns.
- Demonstrate capacity to develop health communication approaches for traditionally underserved populations.
- Develop skills in risk communication.
- Examine and analyze health communications and other activities that promote community preparedness (for the general public, healthcare providers, disaster response personnel and vulnerable populations).
- Become familiar with new technologies used to reach communities with health messages.
