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Talking American and Values: How to Win on Health Care

September 15, 2009. In this one-hour Hot Topics webinar, David Domke, PhD, offers a framework, Talking American, to create connections between common American values and the value of health care.

Quick Facts

Topics: Communication, Cultural Competence

Format: Webinar

Time: 1 hour

Cost: Free

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Description

Health care reform advocates have often failed to speak with a language that connects with everyday Americans. As a result, opponents who are more skilled in crafting powerful messages have defined the issues and won the debate. Health care reform advocates must become more effective in identifying and communicating core values in ways that resonate with audiences. The key is articulation: the purposeful use of language to create clear connections between guiding principles and social priorities. In this one hour webinar, which is part of the Hot Topics series, David Domke, PhD, offers a framework, Talking American, to create the needed connections.

Air date: September 15, 2009

Learning Objectives

  • Identify the central values that underlie one’s goals
  • Communicate these values in ways that resonate with the public
  • Avoid the policy-speak disaster that plagues health-reform advocates

Intended Audience

Local and state public health practitioners; Public health nurses; Local and state emergency management staff; Health reform nonprofit leaders; Publicly engaged citizens; General public

Slides

Quick Facts

Topics: Communication, Cultural Competence

Format: Webinar

Time: 1 hour

Cost: Free

Presenters

David Domke, PhD, worked as a journalist for several newspapers in the 1980s and early 1990s, including the Orange County Register and Atlanta Journal-Constitution, before earning a Ph.D. in 1996. He is now a Professor and Chair in the Department of Communication at the University of Washington. He is the author of a 2004 book that examines the religious rhetoric of the Bush administration and the mainstream press’s response, God Willing?: Political Fundamentalism in the White House, the "War on Terror," and the Echoing Press (Pluto Press). His new book, The God Strategy: How Religion Became A Political Weapon in America, was published in 2008 by Oxford University Press.

Competencies

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