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Moving the Public and Policy-Makers: Community Prevention and the Affordable Care Act

July 19, 2011. In this one-hour Hot Topics webinar, we present the latest information about what the public health community is doing so far to protect these important parts of the Affordable Care Act and ensure they are implemented.

Quick Facts

Topics: Leadership & Management, Communication

Format: Webinar

Time: 1 hour

Cost: Free

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Description

The Affordable Care Act includes the largest new investment in community-based prevention in years. In this one hour webinar, which is part of the Hot Topics series, Bob Crittenden, MD, MPH, and Francesca Holme, MPH, present the latest information about what the public health community is doing so far to protect these important parts of the law and ensure they are implemented. They also discuss how to use the most effective, tested messaging to show the public and policymakers the importance of your work in community prevention, to make it easier for all of us to advocate for new and sustained funding in the long run. This language can actually shift public opinion about prevention away from a focus on individual responsibility toward an understanding that the community has a role in promoting health.

Air date: July 19, 2011

Learning Objectives

  • Describe the current status of the Affordable Care Act's investments in community prevention
  • Explain the importance of using tested, effective messaging to increase impact with the public and policymakers on a wide range of community health issues
  • Describe three effective messaging frames to use in speaking persuasively with the public and/or policymakers
  • Identify further resources to use in order to incorporate the best tested messaging frames for particular audiences into new and existing communications

Intended Audience

Local and state public health practitioners; Public health nurses; Local and state emergency management staff; Public health administrators; Advocates for healthy communities

Slides

Quick Facts

Topics: Leadership & Management, Communication

Format: Webinar

Time: 1 hour

Cost: Free

Presenters

Bob Crittenden, MD, MPH, has practiced as a family physician for over thirty years in central and southeast Seattle with underserved populations. He has been involved in many local and national efforts to improve the health care system including being associate executive director of the commission that put together the Basic Health Plan of Washington. He has been active in rural and urban underserved health systems improvements, and has worked with insurers, employers and providers in improving systems of care for chronic conditions. He is currently the chief of family medicine service at Harborview Medical Center and the executive director of Herndon Alliance, a non-profit organization building the base of public support for health care reform.

Francesca Holme, MPH, is project director for Herndon Alliance where she engages a wide range of groups in the health care reform debate, including doctors, nurses, and business owners. In her previous role as NWCPHP's training coordinator she facilitated the Hot Topics series and interfaced with public health practitioners across the Pacific Northwest. Her experiences as a Peace Corps volunteer in Nicaragua and as a student at the University of Washington School of Public Health instilled a passion for improving health in underserved communities both internationally and locally.

Competencies

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