Demystifying Social Media for Public Health Practice: Twitter, Facebook, and LinkedIn
Session Archive
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Description
Social media tools such as Twitter and Facebook are becoming an increasingly common means of sharing information with the public. In this Hot Topics session, Dr. Patrick O’Carroll will provide a general overview of the various uses of "new media" technologies in multiple public health settings. He will describe what technologies are best to use in different situations and address both the strengths and weaknesses of using "new media" technologies as tools in public health.
Registration Information
Registration for live events is coordinated by individuals representing our partner organizations in the Northwest. See our registration information to find your nearest contact.
If you have questions about registering for Hot Topics, or do not receive information for joining the session by Monday, May 21, please contact Sarah Paliulis.
Presenter
Patrick O’Carroll, MD, MPH, FACPM, is the Regional Health Administrator at U.S. D.H.H.S. Region X in Seattle. Prior to this, he served as an EIS-trained medical epidemiologist with the Public Health Practice Program Office (PHPPO), Centers for Disease Control and Prevention (CDC) and was assigned to the University of Washington as an Executive Fellow in Public Health Informatics. He has also served as the Associate Director for Health Informatics at PHPPO and directed CDC's Health Alert Network program. Dr. O'Carroll is a former Director of the Northwest Center for Public Health Practice.
Learner Objectives
By the end of this session participants will be able to:
- Compare how different methods of communication fit different purposes and different audiences
- Describe how to employ a set of “new media” technologies (e.g., Facebook, Twitter, LinkedIn) in various aspects of public health practice
- Describe the benefits and limitations of various “new media” technologies as tools for use in a public health setting
Competencies
Council on Linkages, Core Competencies for Public Health Professionals
1. Analytic/Assessment Skills
1A5. Identifies sources of public health data and information
1A11. Uses information technology to collect, store, and retrieve data
2. Policy Development/Program Planning Skills
2A4. Gathers information that will inform policy decisions
3. Communication Skills
3A4. Conveys public health information using a variety of approaches
CDC, Public Health Preparedness and Response Core Competency Model
1.Model Leadership
1.4 Maintain situational awareness
1.5 Demonstrate respect for all persons and cultures
2. Communicate and Manage Information
2.1 Manage information related to an emergency
CDC, Public Health Preparedness Capabilities
Capability 4: Emergency Public Information and Warning
Function 4: Establish avenues for public interaction and information exchange
Capability 6: Information Sharing
Function 3: Exchange information to determine a common operating picture
Target Audience
This session would be appropriate for the following audiences:
- Local and state public health practitioners
- Public health nurses
- Local and state emergency management staff
