Talking American and Values: How to Win on Health Care
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Description
Health care reform advocates have often failed to speak with a language that connects with everyday Americans. As a result, opponents who are more skilled in crafting powerful messages have defined the issues and won the debate. Health care reform advocates must become more effective in identifying and communicating core values in ways that resonate with audiences. The key is articulation: the purposeful use of language to create clear connections between guiding principles and social priorities. This presentation offers a framework, Talking American, to create the needed connections.
Registration Information
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Presenters
David Domke, PhD, worked as a journalist for several newspapers in the 1980s and early 1990s, including the Orange County Register and Atlanta Journal-Constitution, before earning a Ph.D. in 1996. He is now a Professor and Chair in the Department of Communication at the University of Washington. He is the author of a 2004 book that examines the religious rhetoric of the Bush administration and the mainstream press’s response, God Willing?: Political Fundamentalism in the White House, the "War on Terror," and the Echoing Press (Pluto Press). His new book, The God Strategy: How Religion Became A Political Weapon in America, was published in 2008 by Oxford University Press. In recent years he has spoken about politics and communication with academic, political, media, and public audiences around the country. In 2002 he received the University of Washington’s Distinguished Teaching Award, the university’s highest honor for teaching. In 2006, he received the Hiller Krieghbaum Under-40 Award, given by the Association for Education in Journalism and Mass Communication, for outstanding early career accomplishments. Also in 2006 he was named the Washington state Professor of the Year by the Council for Advancement and Support of Education and the Carnegie Foundation for the Advancement of Teaching. And in 2008 he was selected as the favorite professor of the UW graduating class.
Learner Objectives
The goal of this session is to help leaders identify and pursue their or their organization’s goals by recognizing how contemporary public debate occurs. By the end of this presentation, participants should be able to:
- Identify the central values that underlie one’s goals
- Communicate these values in ways that resonate with the public
- Avoid the policy-speak disaster that plagues health-reform advocates
Target Audience
This session would be appropriate for the following audiences:
- Local and state public health practitioners
- Public health nurses
- Local and state emergency management staff
- Health reform nonprofit leaders
- Publicly engaged citizens
- General citizens
