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Sharing Experiences about Influenza Vaccine Shortages

Friday, December 3, 2004 11:00 am - Noon Pacific

Presenters:

Nancy R. Goodloe, EdD, Administrator, Kittitas County Public Health Department

James Apa, BS, Communications Manager, Public Health—Seattle & King County

Matias Valenzuela, PhD, Public Education Coordinator, Public Health—Seattle & King County

The closure of an influenza vaccine production facility in Great Britain on October 5th had serious implications for Northwest public health practitioners. This forum provides an opportunity for examination and discussion of two of the challenges faced and lessons learned from coping with the resulting vaccine shortage. The presenters will focus on (1) Coordination of Vaccine Delivery and (2) Communication Strategies, from the perspectives of small and large county health departments.

Learning Objectives

  1. Recognize the value of strong working relationships and the coordination of public messaging between public health and partner agencies, healthcare providers and hospitals during a critical response situation.
  2. Describe the unique challenges faced by local health departments with limited resources in dealing with a vaccine shortage or similar "crisis" event.
  3. Identify key considerations in developing a communications and media plan to respond to a public health crisis.
  4. Recognize the need to use principles of risk communication throughout a crisis.
  5. Describe how challenges of crisis situations can create opportunities for organizational growth in local health departments.

Appropriate Audience

Administrators, nurses, health educators, communications staff, PIOs, and emergency managers of local health departments, hospitals, and other healthcare agencies.

Presenters

Nancy Goodloe has been the administrator of Kittitas County Public Health Department for 4-1/2 years. Nancy came to this position from a professorial appointment at Baylor University in Waco, TX where she taught health education and health promotion. Nancy retired from Baylor with 30 years of teaching experience as an Emeritus Professor. Her educational background includes an Ed.D. from University of Oregon and MSED from Texas A&M University.

James Apa is the Communications Manager at Public Health-Seattle & King County, a position he has held since 2000. He brings a background in political organizing and campaigning at the local, state and national levels, as well as experience in public policy advocacy. He received his undergraduate degree in Psychology from Seattle University and has studied at the University of Washington Daniel J. Evans School of Public Affairs.

Matias Valenzuela is the Public Education Coordinator at Public Health-Seattle & King County. He has worked as a print and broadcast journalist in the United States and abroad. His areas of public health expertise include health communications, development communications and social marketing. He received a PhD from the University of Washington's School of Communications.

Session Archive

Play the recorded presentation "Sharing Experiences about Influenza Vaccine Shortages" (1 hour, 14 minutes)

Can't access the recording? You may need to download the iLinc player from our software and plug-ins page.

PowerPoint ® Slides and Related Resources

Nancy Goodloe's Slides

Apa and Valenzuela's Slides

Flu Vaccine Materials Developed by Kittitas County Public Health Department (KCPHD) in Washington State during the 2004 Flu Vaccine Shortage

Related Web Sites

Pandemic Flu Web Resources

Document Actions