Community Engagement and Communication Trainings
Purpose
The Los Angeles County Department of Public Health contracted with the Northwest Center for Public Health Practice to develop a series of trainings to:
- improve preparedness communication strategies and tools for limited English proficiency (LEP) populations
- improve use of social media in emergency communication
- understand the use of community engagement strategies to improve preparedness
Format
NWCPHP developed a series of trainings to address these issues. The trainings are applicable to local, state, and tribal health departments of various sizes. The complete suite of trainings included two 1 1/2-hour webinars and one half-day in-person workshop. The two webinars are archived below, including the recorded training and the presentation slides. The third, in-person workshop was interactive and not archived. NWCPHP can replicate this entire series of trainings for other communities upon request.
Sessions
- Putting Together the Pieces: Communicating with Limited English Proficiency Populations (Webinar), Missie Thurston
Description:
In emergencies, limited English proficient populations are one of our most vulnerable populations. Communicating effectively can be challenging due to language, cultural, technological, and logistical barriers. This webinar looks at how to establish communication plans with these communities in advance of an emergency. We will also examine methods of communication, including traditional media and social media, and provide case studies and sources for additional information.
Learning objectives:
- Describe how audience research improves communications planning
- Describe the benefits of using various forms of communication (including storytelling and pictorial communication) to reach lower literacy and immigrant populations
- Use social media as a tool to better understand and communicate with specific populations
Download presentation slides
Public Health - Seattle & King County Translation Resources
View archived presentation (Flash player required) - Txt Me L8 Breaking Health Info: Text Messaging for Public Health Emergencies (Webinar)
Sharon Bogan, MPH and Meredith Li-Vollmer, PhD, MA
Description:
This webinar will familiarize attendees with Short Message Service (aka SMS or "text messaging"). We will include findings from audience and industry research we have conducted, as well as share lessons learned from text messaging programs we have implemented.
Learning objectives:
- Explain the benefits and limitations of text messaging for public health emergencies
- Describe what specific audiences want in a public health texting program
- Identify legal and logistical considerations with text messaging programs
Download presentation slides
View archived presentation (Flash player required) - Helping LEP Communities Prepare for Emergencies (Workshop)
Carl Osaki, RS, MSPH,
Description:
Community engagement is essential to build ongoing, permanent relationships to deliver important health messages effectively to limited English proficient communities, but this can be a challenging task. This workshop will focus on tools and strategies used to engage communities with limited English proficiency. The workshop will be interactive to provide real, useful information, and promote thoughtful discussion.
Learning objectives:
- Describe the current challenges and barriers in assisting LEP communities respond to and recover from PH emergencies
- Explain methods to assist LEP communities prepare for responding to PH emergencies
- Identify at least 3 items you will do by the end of this year to assist LEP communities prepare for PH emergencies
Download workshop slides
Resources
Competencies
Session 1
Council on Linkages, Core Competencies for Public Health Professionals
3. Communication Skills
3B1. Assesses the health literacy of populations served
3B2. Communicates in writing and orally, in person, and through electronic means, with linguistic and cultural proficiency
3B4. Uses a variety of approaches to disseminate public health information
4. Cultural Competency Skills
4B1. Incorporates strategies for interacting with persons from diverse backgrounds
4B2. Considers the role of cultural, social, and behavioral factors in the accessibility, availability, and acceptability and delivery of public health services
CDC, Public Health Preparedness and Response Core Competency Model
1. Model Leadership
1.3 Facilitate collaboration with internal and external emergency response partners
2. Communicate and Manage Information
2.1 Manage information related to an emergency
3. Plan for and Improve Practice
3.2 Contribute expertise to the development of emergency plans
CDC, Public Health Preparedness Capabilities
Capability 6: Information Sharing
Function 1: Identify stakeholders to be incorporated into information flow
Function 2: Identify and develop rules and data elements for sharing
Function 3: Exchange information to determine a common operating picture
Session 2
Council on Linkages, Core Competencies for Public Health Professionals
3. Communication Skills
3A1. Identifies the health literacy of populations served
3A2. Communicates in writing and orally, in person, and through electronic means with linguistic and cultural proficiency
3A3. Solicits community-based input from individuals and organizations
3A4. Conveys public health information using a variety of approaches
4. Cultural Competency Skills
4A1. Incorporates strategies for interacting with persons from diverse backgrounds
4A2. Recognizes the role of cultural, social, and behavioral factors in the accessibility, availability, acceptability and delivery of public health services
CDC, Public Health Preparedness and Response Core Competency Model
1. Model Leadership
1.6 Act within the scope of one;s legal authority
2. Communicate and Manage Information
2.3 Report information potentially relevant to the identification and control of an emergency through the chain of command
3. Plan for and Improve Practice
3.4 Refer matters outside of one's scope of legal authority through the chain of command
CDC, Public Health Preparedness Capabilities
Capability 6: Information Sharing
Function 1: Identify stakeholders to be incorporated into information flow
Function 2: Identify and develop rules and data elements for sharing
Function 3: Exchange information to determine a common operating picture
Session 3
Council on Linkages, Core Competencies for Public Health Professionals
1. Analytical/Assessment Skills
1A2. Describes the characteristics of a population-based health problem
3. Communication Skills
3A1. Identifies the health literacy of populations served
3A2. Communicates in writing and orally, in person and through electronic means, with linguistic and cultural proficiency
3A3. Solicits community-based input from individuals and organizations
3A4. Conveys public health information using a variety of approaches
4. Cultural Competency Skills
4A1. Incorporates strategies for interacting with persons from diverse backgrounds
4A2. Recognizes the role of cultural, social, and behavioral factors in the accessibility, availability, acceptability and delivery of public health services
CDC, Public Health Preparedness and Response Core Competency Model
1. Model Leadership
1.5 Demonstrate respect for all persons
3. Plan for and Improve Practice
3.2 Contribute expertise to development of emergency plans
CDC, Public Health Preparedness Capabilities
Capability 1: Community Preparedness
Function 1: Determine risks to the health of the jurisdiction
Function 2: Build community partnerships to support health preparedness
Function 3: Engage with community organizations to foster public health, medical, and mental/behavioral health social networks
Function 4: Coordinate training or guidance to ensure community engagement in preparedness efforts
