You are here: Home / Communications / News / Seminar Gives Tools for Effective Health Communication

Seminar Gives Tools for Effective Health Communication

A redesigned 10-week seminar called Seminar in Communication for Health Promotion will prepare students to develop effective communication strategies for improving public health.

NWCPHP faculty member, Hendrika Meischke, PhD, will lead a redesigned 10-week health communications seminar.

September 11, 2012

What does it take to communicate effectively about health? Why do some communication campaigns fail? How can those in public health, social work, and other community-focused disciplines plan campaigns that make a difference?

A redesigned 10-week seminar called Seminar in Communication for Health Promotion (HSERV 590) led by NWCPHP faculty member Hendrika Meischke, PhD, will prepare students to develop effective communication strategies for improving public health.

When asked her thoughts on what she hopes students will gain from taking the seminar, Meischke said, “I want this course to give students hands-on experience in applying what they learn, more like a workshop than a lecture series. Communication cuts across so much of what we do in public health—from designing effective campaigns to talking to media professionals about health issues.”

During the seminar, students will have the opportunity to conduct a critical analysis of a “failed” communications campaign. They will also have a session with Missie Thurston, NWCPHP Communications and Marketing Manager, on graphic design principles. Other sessions include talking with the media and what to consider when using social media for campaigns.

This course is open to registered University of Washington students.

STORY TO SHARE?

We love public health stories! We feature them in our postcard series, Spotlight on the Field, and news items. Please contact us to share your story!