You are here: Home / Communications / News / REACH Completes Project Milestone

REACH Completes Project Milestone

The REACH Project achieved a major milestone by successfully completing data collection for the King County providers participating in the project.

The REACH Project achieved a major milestone by successfully completing data collection for the King County providers participating in the project.

February 25, 2011

Effective communication between public health and health care providers is critical during emergencies. And while many health departments routinely disseminate information to local health care providers using e-mail or fax, no studies have evaluated the best communication methods to use during emergencies.

The REACH (Rapid Emergency Alerting Communications in Health) Project is a randomized, controlled trial comparing e-mail, fax, and cell phone SMS text messaging. This project is designed to determine which communication method is the most effective for communicating public health alerts between public health agencies and health care providers.

On January 27, 2011, the REACH Project achieved a major milestone by successfully completing data collection for the King County providers participating in the project. Researchers sent their final message to over 525 nurse practitioners, primary care and emergency physicians, pharmacists, physician assistants, and veterinarians in King County.

In the 15 months leading up to this final message, four other messages based on real public health events were sent to King County health care providers enrolled in the study. Interviews were conducted after the messages were sent to assess frequency and timeliness of the alert, awareness of the message content, perceived credibility of the message, and other outcomes. The interview response rate for King County health care providers ranged from 79.6%–87.9%. An interim analysis plan with the King County data is currently under way.

STORY TO SHARE?

We love public health stories! We feature them in our postcard series, Spotlight on the Field, and news items. Please contact us to share your story!