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Evaluation of Public Health Management Certificate to Guide Future Directions

NWCPHP's Public Health Management Certificate training program was recently evaluated by public health leaders across the region.

The Public Health Management Certificate, a training program offered by NWCPHP to develop practical management skills for public health professionals, was recently evaluated by public health leaders across the region.

March 20, 2013

The Public Health Management Certificate, a training program offered by the Northwest Center for Public Health Practice (NWCPHP), was recently evaluated by public health leaders across the region. The program develops practical management skills for public health professionals. Incorporating feedback from interviews with 23 key individuals, the evaluation explored the training needs of management professionals, ways of maximizing training effectiveness, and identification of target audiences.

"Looking at the data from the key informant interviews, the evaluation team was able to get a really good idea of high-level public health management training needs," says Dacey Storzbach, a member of NWCPHP's evaluation team. "This information will be used to guide the goals of the Management Certificate and other management trainings from NWCPHP."

Results from the evaluation found that the Public Health Management Certificate curriculum, based on Council on Linkages competencies, explicitly incorporates the skills most sought by management professionals. Skills identified as highest priority include budgeting and financial management, communication, people management, collaboration and relationship development, and high-level leadership.

The integrated project component of the certificate program was identified as an effective learning tool, allowing participants to practice skills learned in the classroom and providing a strong benefit to the sponsoring organization. While current options for the integrated project include business planning, quality improvement, and program evaluation, informants suggested a variety of other potential projects, including community engagement, policy development, and organizational change.

The certificate program is conducted in a series of online classes and webinars, with one required on-site session in Seattle, Washington, at the beginning of the program. Key informants said that this structure is a strength of the program and fits well with the needs of working public health professionals.

"We worked hard to ensure that the curriculum was relevant when we developed the program, and the results of this evaluation show that we are definitely on the right track in meeting the needs of public health managers," says Janell Blackmer, manager of the Public Health Management Certificate.

The Public Health Management Certificate is currently accepting applications for the 2013–14 academic year. Please contact Janell Blackmer with any questions regarding the program.

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