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NWCPHP Welcomes New Marketing and Communications Manager

NWCPHP welcomes Herbert Atienza as its new Marketing and Communications Manager.

NWCPHP welcomes Herbert Atienza as its new Marketing and Communications Manager.

March 27, 2017

NWCPHP is pleased to welcome Herbert Atienza as its new Marketing and Communications Manager. Herbert brings a valuable combination of experience in education, journalism, and health care to the position. Prior to joining NWCPHP, he served as the Marketing and Communications Manager for a large non-profit community health center in King County; was responsible for media relations at Loma Linda University Health in Southern California; and, for more than 10 years, was a reporter for daily newspapers in Washington, Idaho, and California.

“Herbert’s unique set of skills will be very valuable in supporting our mission of improving the quality and effectiveness of public health practice by linking academia and the practice community,” said NWCPHP Director Betty Bekemeier. “It’s more important now than ever for us to tell our stories, in this challenging and quickly changing public health landscape. We will look to him to provide critical leadership in communicating stories from the field and from NWCPHP to our partners.”

As the marketing and communications lead, Herbert will be responsible for ensuring NWCPHP is prominent in the minds of its target audiences, and its communications and resources are fully accessible. His goal is to strengthen NWCPHP’s communication efforts with its existing public health partners, including state, local, tribal health departments, and community-based organizations. In addition, he aims to develop and implement strategies to build new partnerships by making use of various communication platforms, including the Web, social media, print, video, and emerging media strategies.

“I am excited to be joining NWCPHP at this point in its history, as it seeks to offer its valuable services and support to even more public health partners. I am inspired that even as NWCPHP has established itself as a premier center for promoting public health practice, its pursuit of excellence remains as vigorous as ever,” said Atienza.

Herbert earned his Master of Public Health in Health Education from Loma Linda University School of Public Health in 2014. He lives in Lynnwood, Washington with his wife, Eloisa. They have two children, Fredrick and Daniel.

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