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Next Hot Topics Webinar: Business Planning

In the April Hot Topics, Steve Orton discusses why business planning is important for the future of public health.

In the April Hot Topics, Steve Orton discusses why business planning is important for the future of public health.

April 8, 2013

The Affordable Care Act is driving health departments to rapidly reassess their funding strategies. Instead of receiving block grants, agencies are increasingly being asked to generate revenue for long-term sustainability.

In the April Hot Topics, Stephen Orton, PhD, discusses the basics of business plans and how public health leaders and managers can appropriately use them to address these new budget pressures. In this one hour session, Orton will also review Lean Canvas, a practical tool for analyzing and planning a new product or service. Participants will collectively select a common public health issue and build a Lean Canvas plan that meets a community need, generates revenue, and can be sustained past the first few years.

Register today and learn a new approach to the business of public health.

Financially Sustainable Health Departments:
Business Planning Made Easy

Date: Tuesday, April 30, 2013, noon to 1:00 p.m. (PT)

Intended Audiences:

  • Leaders and managers in local and state public health organizations
  • Local, state, and tribal public health practitioners
  • Leaders and managers in nonprofit agencies

Presenter:

Stephen Orton, PhD, works with NWCPHP as an instructor in the Public Health Management Certificate program. Orton is the lead author of Business Planning in Public Health: A Practical Guide. He has been involved in the Management Academy for Public Health since April 1999 and has also helped develop a number of other executive education programs. He has a masters and PhD from the University of North Carolina-Chapel Hill.

About Hot Topics in Practice

Hot Topics in Practice is a monthly webinar forum to discuss issues affecting public health practice.

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