You are here: Home / Communications / News / A New Health Communication Textbook with a Chapter About Texting

A New Health Communication Textbook with a Chapter About Texting

A new textbook on health communication was just published that includes a chapter featuring the work of NWCPHP researchers about the use of text messaging to reach a variety of priority audiences with critical health information.

A new textbook on health communication was just published that includes a chapter featuring the work of NWCPHP researchers about the use of text messaging to reach a variety of priority audiences with critical health information.

July 23, 2013

Health communication is a diverse and complex field that addresses theory, research, and practice across a variety of communication contexts. A new textbook has just been published that looks at mediated communication including traditional media and new web-based and mobile media, sharing research and policy as it applies to practice. One chapter features work from NWCPHP researchers about the use of text messaging to reach a variety of priority audiences with critical health information.

“It’s fantastic,” says Hilary Karasz, PhD, MA, NWCPHP researcher and Public Health - Seattle & King County public information officer. “We are excited that the editors of this new textbook recognized the emerging importance of mobile technology to the field, because we believe that mobile health, like text messaging, will be extremely valuable to reach and serve our most at risk populations.”

The chapter is called “Targeting Young Adult Texters for Public Health Emergency Messages” and features the audience research conducted through the Text Messaging for Public Health Emergencies research project.

“We wanted to know how and why people are texting,” says Karasz. “We needed that grounding to know how to develop and market texting programs to reach a variety of audiences. Our chapter describes different types of adult texters and suggests ways of reaching these different audiences in ways that meet their expectations and needs.”

Karasz and her colleagues saw the call for chapter submissions and immediately thought of their work around mobile communication. Although it was a highly competitive process, Karasz and her colleagues were accepted, writing one of the few chapters written by public health practitioners. Professors across the country can begin using “Health Communication and Mass Media: An integrated Approach to Policy and Practice” (Ahmed & Bates, Editors, Gower Publishing) in their courses this fall.

“It’s exciting to see a theory-based, but very practice-oriented publication,” says Karasz. “I’m so happy that they didn’t leave out mobile technology.”

The research about text messaging was funded by the CDC as part of the work of the Northwest Preparedness and Emergency Response Research Center at NWCPHP.

STORY TO SHARE?

We love public health stories! We feature them in our postcard series, Spotlight on the Field, and news items. Please contact us to share your story!