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Network for Public Health Law Webinar: Crafting Richer Public Health Messages Webinar Three

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Dec 14, 2017
from 10:00 AM to 11:30 AM

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Webinar Three in the series: Crafting Richer Public Health Messages — Gaining Broad Policy Support in Politically Polarized Times

Designed for public health practitioners, lawyers, researchers and scientists, government and healthcare officials, and business and community leaders, this three-part webinar series, co-sponsored by the Network and the Center for Public Health Law Research, will explore the interdisciplinary messaging teamwork necessary to fashion legal and policy interventions in these politically polarized times. Using concepts and frameworks adapted from both Moral Foundations Theory and the Five Essential Public Health Law Services, the presenters will describe fresh approaches and practical examples for convincing lawmakers and the public to adopt new policies during these challenging times.

Crafting Richer Public Health Messages: Lessons and Examples for State and Local Advocacy

Thursday, December 14 at 10:00 a.m.–11:30 a.m. (Pacific Time). These webinars are free and open to all interested parties.

Details and registration here

In turbulent political times, crafting public health messages that resonate across differing political ideologies is more important and challenging than ever. In this webinar, the presenters will offer practical examples of how public health issues have been effectively communicated across party lines in the politically divided state of North Carolina through the application of Moral Foundations Theory. Examples include successfully advocating for sterile needle exchange, invoking community loyalty to support healthcare system collaborations using GIS mapping, and developing partnerships with faith communities to promote health. Based on these examples and a wealth of experience, the presenters will provide public health practitioners and advocates with tools, advice and strategies to assist them in looking deeper into distressed communities to understand the community’s values, needs, and complexity, and to focus locally to design solutions alongside diverse coalitions that may include faith networks, law enforcement, healthcare providers, and other (sometimes unexpected) stakeholders.


  • Sue Lynn Ledford, DrPH, MPA, BSN, RN, Director, Public Health Division, Wake County, NC 
  • Alisahah Cole, MD, System Medical Director, Community Health, Carolinas HealthCare System, University of North Carolina at Chapel Hill School of Medicine 
  • Gary Gunderson, DMin, DDiv, Wake Forest School of Medicine, Wake Forest Baptist Medical Center School of Divinity, Wake Forest University Winston Salem, NC


  • Gene Matthews, Southeastern Region Director, Network for Public Health Law Southeastern Region Office

Some attendees may qualify for CLE credit. ASLME is an approved provider of continuing legal education credits in several states ASLME will also apply for CLE credits in other states upon request.

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